boost woocommerce seo

If WooCommerce is by far the ideal solution to add the e-commerce function to your WordPress, there are some small elements and optimizations to do to get the best.

Why choose WooCommerce?

It is clearly the reference plugin for e-commerce with WordPress! Supported by WooThemes, with no less than 350 extensions, WooCommerce is leader in its segment.

ADVANTAGES

Effective, supported and developed
Reagent in case of security breach
Large selection of extensions & add-ons
Many themes available
Finally solutions for CB France

INCONVENIENTS

Need to pay for extensions ++
No free support: /
Primordial to stay permanently up to date (Pbs theme / woo)

WooCommerce and SEO

If WordPress is often called “SEO Friendly”, it must be optimized for it to give full measure, WooCommerce is no exception

Do not forget the noindex, follow!
All pages of your WooCommerce should not be indexed! I speak mainly pages useful to the operation of your ecommerce but totally useless from an SEO point of view.

Poor and without content, these should absolutely be placed in “No index / Follow”. This is particularly the case for the following pages:

my account
basket
disconnection
confirmation / refusal payment
wish list and / or comparative
etc …

SEO: Decrease the number of links and URLs

Keep your precious juice and avoid diluting everything! The sorting system URLs of the product categories, the display change, the add buttons to the cart, … should be recoded to use a <button> instead and trigger the action in JavaScript!

To limit and avoid diluting the popularity of your pages by pagination, you can simply increase the number of products displayed (20 instead of 10) per page (ex: //mysite.com/shop/category-product/page/ 2 /).

Also beware of add-ons such as Whislist and / or Compare (wish list and comparative) which weigh down and add URLs like “/xxx-ajax.php? Action = add_to_ wishlist & add_to_wishlist = 512 »

SEO : Plugin SEO WooCommerce by Yoast

Yes, there is the SEO plugin by Yoast but not only! Remember to add the excellent plugin Yoast WooCommerce SEO that significantly improves the data and the indexing of your WooCommerce engines by including in the SERPs:

stock status
the price
the brand of the product

SEO: Content and Related Articles

Do not just limit yourself to products and their descriptions! Feel free to produce offline content and write tutorials, news, FAQs and other articles because the weight of these will come serve your products.

You can then use YARPP to manage your related articles and create a real interaction between your products and your articles. To implement your products in your articles, you can either modify YARPP or use the WP Related Item plugin.

The speed of your WooCommerce

The speed of your site is paramount, that of your WooCommerce is just as important. To make it simple, on shared hosting OVH with 20 products displayed on the home, we get the catastrophic rating of 58/100 via PageSpeed Insight …

Suffice to say that it will do better, 2 solutions are available to you, change hosting WordPress or cache. On this last point, you must make sure you never cache the following pages:

basket / payment
cart / checkout

For a better user experience, you will also need to increase the memory allocated to PHP from 40 to 64 MB, indeed WooCommerce is greedy …

What’s missing … 

If we can very well run WooCommerce as soon as it is installed, we will soon be running out of functions, for example:

More ergonomic product management (volume, price)
Import / export management
Editing and sending PDF invoices
a relaunch of customers to obtain an opinion
Propose a waiting list products out of stock
The management of possible subscriptions
A synchronization with POS / ERP

And what he proposes in plugins …

But WooThemes has everything planned and there are many plugins available from 29 to 199 USD that can fill these gaps:

Gravity Forms: In addition to Woo, it will add items to your products (with auto calculation)
PDF Invoices : To automatically generate and send PDF invoices to your customers, you can also batch upload these invoices for your accounting.

WooWaitlist : A product is out of order? Allow your customers to register on the waiting list and receive an email as soon as it is back in stock.

MailPoet : Using the automatic newsletter, send coupon codes to predefined lists and periods, and why not a request for feedback on product?

Subscriptions : The plugin by Woo which allows to manage the subscriptions by week, by month, by year with recurring payment. Excellent, a plugin must have!

Product CSV Import : Import a whole list of products in CSV format with one click. Useful if your customer sends you a catalog of more than 100 references …

Smart Manager : As soon as your products start to be numerous, it is the plugin that makes your life easier and management, changes in stocks, variations, prices … Everything is there!

Woo Integrator : To simply link your CRM or POS, a way to manage, your accounting, your stocks between physical store and ecommerce, etc …
And the list could have continued to grow as the plugins offered by Woo are numerous

 

Having a WooCommerce shop does not require any special skills but to boost it, you will need these tips.

No matter how big your online store is, having good search engine optimization is essential to your success. Physical stores can rely on ranking to gain more from their customers, but online competition presents a much bigger challenge.

Write a product description : 

Many WooCommerce users neglect product descriptions. Often, their descriptions are too generic or too short. But, you should know that Google promotes content that is more than 300 words, the length of the content is very important.

Your online visitors must learn enough about the product to want to buy it, which then leads to conversions.

 Optimize your photos : 

Professional photos are a must. With Woocommerce, it’s easy to upload an image and the plugin supports almost all file types. Consider the search value of your images. Make sure that the titles are descriptive and not a series of numbers, which is often the case with digital images of your SLR or smartphone.

Create keyword-rich links : 

When you create links to products across your site, make sure the anchor text is both unique and keyword rich instead of using generic terms.

Avoid duplicate content : 

Duplicating content can be dangerous for your site and your search results. On many ecommerce sites, especially large domains with hundreds of products, there is a tendency to use the same descriptive words over and over again. Take the time to analyze your products and find creative descriptions so that they are not alike.

Take profit from  incoming links : 

or the success of your Woocommerce site and your options are more diverse than for other sites. Enjoy using a blog to create messages about promotions, new product features, comparisons, and product announcements. Think about transforming customer testimonials into your blog, where incoming links fit easily and naturally into the content.

Easy navigation : 

Woocommerce sites provide easy navigation for visitors. People can easily move from one page to another in your online store. Not only  customers will love it, but a well-structured site is an important part of ecommerce SEO success. If your customers can find products quickly, this will also improve your search engine rankings.

Use rich snippet : 

Rich snippets are terms added to your existing HTML that allow search engines to better understand the information on each product page. This deeper categorization of your product often includes reviews of products and other textual information such as categories.